Men’s grooming as an industry is growing by leaps and bounds as more guys take an interest in the way they look, and many companies are taking notice. Paul Mitchell’s new collection, MITCH, is one such response to this industry growth. Described as a “fresh, fail-proof collection of products for any style situation,” MITCH’s 7 products work for a variety of hair types and styles. With names like Double Hitter, Hardwired, and Barber’s Classic (shampoo/conditioner, spiking glue, and pomade respectively), Paul Mitchell says that the products are made to be easy to use in any situation.

This new line of men’s products isn’t available until October, but rest assured you’ll see it popping up on TV, in magazines and online in coming weeks. If you’ve been looking for products that work for your specific style, these could be worth a look. Take a look at the MITCH website for videos, full product descriptions and more.