Bruce SturgellEarlier this week, DXL kicked off their ‘Time to XL‘ ad campaign featuring a variety of well known and stylish big men, including DJ Khaled, Sundance Head, Kelvin Davis, Hal Gill and David Ortiz. To celebrate, the company threw a party at AOC in Los Angeles with many of the men featured in the campaign, as well as a whole host of influencers and media.
LOS ANGELES, CA – NOVEMBER 07: DJ Khaled (L) and Kelvin Davis at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)
The new campaign features a variety of inspirational big men of differing body types, something not often well-represented in the industry.
LOS ANGELES, CA – NOVEMBER 07: (L-R) Tess Holliday, Zach Miko, Nick Holliday and Bruce Sturgell at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)
I attended the event with a number of stylish gentlemen of size, like Zach Miko, Rob Robinson, and Michael-Anthony Spearman, and I can attest to the fact that these guys are as great in person as you might think they are after seeing them on TV or social media. In all, it was the perfect kickoff to this new campaign that you’re going to start seeing all over the place.
LOS ANGELES, CA – NOVEMBER 07: (L-R) Kelvin Davis, Rob Robinson, Bruce Sturgell, L.A. Lewie, Michael-Anthony Spearman and Zach Miko at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)
Scroll down to see more photos from the event.
LOS ANGELES, CA – NOVEMBER 07: (L-R) Sundance Head, Rob Robinson and Bruce Sturgell at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)
LOS ANGELES, CA – NOVEMBER 07: DJ Khaled at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)
LOS ANGELES, CA – NOVEMBER 07: (L-R) Zach Miko, Bruce Sturgell and Nick Holliday at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)
LOS ANGELES, CA – NOVEMBER 07: Rob Robinson (L) and Zach Miko at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)
LOS ANGELES, CA – NOVEMBER 07: Michael-Anthony Spearman (L) and Bruce Sturgell at the launch of DXL’s 2017 Holiday Campaign with DJ Khaled at A.O.C on November 7, 2017 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for DXL)