LOS ANGELES, CA - NOVEMBER 07: (L-R) L.A. Lewie, Kelvin Davis, Michael-Anthony Spearman, Mike Rashid, Rob Robinson, DJ Khaled, CEO, DXL Group, David Levin, Sundance Head, Zach Miko and Bruce Sturgell Photo by Jerritt Clark/Getty Images for DXL)
Earlier this week, DXL kicked off their ‘Time to XL‘ ad campaign featuring a variety of well known and stylish big men, including DJ Khaled, Sundance Head, Kelvin Davis, Hal Gill and David Ortiz. To celebrate, the company threw a party at AOC in Los Angeles with many of the men featured in the campaign, as well as a whole host of influencers and media.
The new campaign features a variety of inspirational big men of differing body types, something not often well-represented in the industry.
I attended the event with a number of stylish gentlemen of size, like Zach Miko, Rob Robinson, and Michael-Anthony Spearman, and I can attest to the fact that these guys are as great in person as you might think they are after seeing them on TV or social media. In all, it was the perfect kickoff to this new campaign that you’re going to start seeing all over the place.