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Matty Matheson Levi's Icons Campaign Big & Tall Options

Matty Matheson & Shaboozey Star in Levi’s Icons Campaign: Big & Tall Looks You Can Wear

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Chef, actor, and restaurateur Matty Matheson is back in front of the camera, this time, for Levi’s latest ad campaign. Matheson joins Grammy-winning country artist Shaboozey as the faces of the brand’s new Icons campaign, focusing on Levi’s most legendary pieces: the 501 Original Jeans, the Trucker Jacket, and the Western Shirt.

The campaign is classic Levi’s with a touch of cinematic weirdness. Each of the three short films that make up the series focuses on one of the iconic pieces of clothing, pulling together storytelling and style in a way that feels more like an art project than an ad campaign.

Matty and Shaboozey star in all three shorts – “The Jean,” “The Jacket,” and “The Shirt” – each with a western theme and humor that feels more like a cult film than an ad campaign. Whether Matty is fixing a car while a couple watches a movie behind him, or playing a trippy, mystical game of chess with Shaboozey under a glowing moon, the clothes are still front and center.

Levi’s isn’t using this campaign to launch a new collection; the clothes featured here are staples. Your dad (and your dad’s dad) probably had them, and they’ll be available for years to come. The Icons campaign is a reminder that these looks are still relevant today.

The big question: Can you get these pieces in your size?

We know the frustration of clicking through a cool style campaign only to find it’s not available in your size. The good news is that every piece from the Levi’s Icons campaign is available in extended sizing, you just have to know where to look.

How to Get the Levi’s Icons Looks in Your Size

The Levi’s Icons page on their website only shows sizes up to XXL and 42 waist in most cases. But don’t let that stop you. A version of each of these pieces is available in Levi’s Big & Tall section, with the same or similar details and designs to what you see in the campaign. If you’re looking to build these fits for yourself, here’s how you can do it.

Levis 501 Big & Tall Jeans

501 Original Jeans – Big & Tall – Sizes to 58″ Waist

Straight-leg jeans with a button fly and vintage fit. The 501 has been Levi’s flagship jean for more than 150 years. While the big & tall version isn’t available in as many washes as the smaller sizes, you’ll find a no-stretch dark stonewash and a dark blue and black stretch version available. Shop all Levi’s Big & Tall Jeans here.

Levi's Big & Tall Denim Jacket

Levi’s Big & Tall Trucker Jacket – Sizes to 6XL/4XLT

Levi’s signature denim jacket with flap pockets. You’ll find this jacket available in several different washes and variations, including a trucker jacket with fuzzy sherpa lining, available in tall sizes.

Levi's Big & Tall Western Shirt

Levi’s Big & Tall Western Snap Shirt – Sizes to 6XL

Snap-front shirt with pointed yokes and pearl snaps. Every guy should have at least one good denim western shirt in their closet. It’s a classic. Available in light blue (medium wash – pictured above), dark blue, and a washed out black.

What do you think about the new Matty Matheson Levi’s Icons campaign? Let us know or share your Icons-inspired looks with us on social. Shop the entire Levi’s big & tall section for yourself by clicking here.

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