While it is becoming easier to find big men’s clothing, there are still segments where we need to see more growth. Luxury big & tall clothing is one of them. Designer Jose Solis is doing something about that with his new brand, Gray Finn. Solis designed Gray Finn as a collection of luxury basics that can be mixed and matched to create different looks, with sizes to 4X.
Why Make Luxury Big & Tall Clothing?
Solis, who has been designing fashion for brands such as Ralph Lauren and Oscar de la Renta almost 30 years, saw a gap in the market. “There just wasn’t a [big and tall] presence in luxury. I wanted to create something modern, but with a classic twist that was relevant.” A lot of clothing made for big men can seem dated. Solis wanted to make sure Gray Finn stood out. “It’s all about the little things. I tweaked the designs to look more updated, but [the collection is] a subtle take on everything.”
They can build their wardrobe over time because the pieces aren’t super trendy and then out of style next season. I want them to have it in their closet for years and still look great.
Mix & Match Pieces to Create Your Own Look
Solis wanted to help his customers create full looks, something not all bigger men know how to do when they’ve had to live with few options. “There are a lot of related separates in the collection so that people can mix and match. They can build their wardrobe over time because the pieces aren’t super trendy and then out of style next season. I want them to have it in their closet for years and still look great.” The Gray Finn style guide gives customers inspiration for putting together a look.
Gray Finn Focuses on Fit
Understanding that getting the right fit can be a pain, Solis focused on specific tweaks that would help big & tall men get it right the first time. “It was important to me that the collection was modern, relevant and fit better.” The fit guide (different from the style guide mentioned above) offers illustrated examples of how current big & tall clothing fits and how Gray Finn pieces fit. You can see how details such as a two-piece sleeve on the jacket or a pitched waist will work better for bigger bodies.
What About Price and Quality?
As you might imagine, Solis had some thoughts about the cost and quality of some of the more established big & tall brands out there. “Ralph does extended sizes…[they are] priced high, but perceived value isn’t there. A cotton twill pant shouldn’t cost $200.”
When asked about plans for 2019, Solis says he’s excited about what’s to come. “I’m working on next season, next spring. We’ll be introducing items regularly, with more seasonless collections [being created] in addition to seasonal. Expect things you can wear almost year around. People nowadays are becoming less season specific and luxury clothes can fill that space. They are expensive, so they need to be that.”
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