Burberry, the iconic British fashion brand, is offering a new level of interactivity via Burberry.com by allowing customers to create their own custom trench coat. Called Burberry Bespoke, the new system allows you to choose the style, fabric, color, hardware, and more – all by using their built in system. Once you select men’s or women’s, an image of the selected model shows up on your screen. You’ll see the coat your gent is wearing change in realtime to reflect the options you want your coat to have.
Customization is simple, with more than 10 style/length combinations and options that allow for many different looks. The default trench coat in Burberry Bespoke starts at $2,195.00 and increases from there, depending upon customization options (though other sources say trenches start at $1,800 and range to $8,000). According to their size guide, sizes run from US 34 to 50.
If you’ve been looking for a trench coat, or more specifically a Burberry trench, but you haven’t been able to find one that fits your style, Burberry Bespoke could be exactly what you’re looking for.
Tell us what you think – would you be more apt to buy something from a company if it allows you to customize it to fit your needs? Does this make any difference to you? Let us know in the comments below, on Facebook, or at Twitter.