If you’re on the bigger side of big and tall, finding things you want to wear in your size is still very difficult. New Swedish company 12-Grand is trying to make your search a little easier, with their t-shirt subscription service, launching today. For $40/mo, you’ll get one of 12-Grand’s limited edition, eco friendly, ethically produced tees, with sizes XL to 12X available.
With more than 15 years of experience in the apparel industry, 12-Grand Founder Peter Lundgren had long been aware of the need for more extended size clothing options. “I’ve had this idea of making a standalone brand for the plus size audience. Not only because many seem to want it, but also because I’m 2XL and am [very] close to the end of the clothing industry’s so called “size norm” range, which caters to 99% of the clothing stores out there today. I wanted to make something that felt exclusive to this audience and with an attitude that most other plus size brands are lacking, ” says Lundgren.
The 12-Grand subscription is just like any other service you’ve used. You sign up for the service, and your first shirt will arrive in a few weeks. Each month, you’ll receive a new t-shirt in the size you specified. Best of all, whether you’re in Sweden, the U.S., or somewhere else, shipping is free worldwide. Receive your shirt in the mail and realize it’s not the size you need? 12-Grand offers free exchanges to make things easier.
12-Grand is launching with both short and long sleeve shirts in a variety of colors and designs. The brand is going for a streetwear vibe, so future designs will likely fall into that aesthetic. 12-Grand’s first model, Swedish rapper Biggie Juke is wearing one of the brand’s first shirts in the photo you see below.
“I also think that one of the areas that have been underrepresented for a long time on the plus size scene, is strong brand driven clothes with a street connection,” says Lundgren. “While building the brand, we’ve taken strong inspiration from both the street community and the luxury clothing scene. Take the classic simplicity of Carhartt, the luxury attention to detail and esthetics of COMME des GARCONS together with the attitude of Supreme, you’ll get something close to 12-Grand.”
As far as specifically what types of shirts you can expect, Lundgren says they’re working on an assortment. “It’s going to be everything from t-shirts to long sleeved shirts, ethically cut and sewn in our factory in Portugal using the highest quality cotton. Everything will be over[seen] by us to make sure that each detail is just as we want it. From the quality fit and feel, to the high end details worthy of any luxury brand out there. This is the cornerstone for us to be able to build the kind of brand we want so our subscribers can feel proud to be a part of [what we’re doing].
We’ve consulted people in almost all of our XL-12XL sizes to try to get the perfect middle ground for each size that will hopefully fit most body shapes out there.
Streetwear style is great, but what about fit? “This has been the hardest part since shirts over XL doesn’t really follow the same size measurement jumps as S-XL does. So to try to get this as right as possible from the start, we’ve consulted people in almost all of our XL-12XL sizes to try to get the perfect middle ground for each size that will hopefully fit most body shapes out there. This will of course be a constant work in progress, and we’ll be asking feedback from all new subscribers on what can be improved and perfected [with] our fit,” says Lundgren.
For a limited time, get your first shirt totally free when you sign up for a monthly subscription. Learn more about 12-Grand and their new subscription t-shirt service for big guys at their website.
