Behind the Brand: JCPenney Part 3

Behind the Brand: JCPenney Foundry Big & Tall Part 3

You’ve seen the design process and how samples look on big & tall fit models. Now, the Foundry Big & Tall Supply Co fall line is out and we’re heading to a store to find some new looks!

Watch all 3 episodes of JCPenney: Behind the Brand here!

Meet Stoney and Jude

Stoney and Jude are Dallas-area gents who are on the hunt for new clothes in their size and style. We’re taking them to a JCPenney store and connecting them with Tiffani and Ruth, two designers from the Foundry line who will help them find what they’re looking for.

Behind the Brand: JCPenney

Shop the JCPenney Foundry Fall Collection Yourself

The JCPenney Foundry fall collection is now available in stores and online! Shop new styles for yourself with sizes to 6XL. Find something you love? Tell us about it in the comments or hit us up on social @chubstr.

What’s Next for Behind the Brand?

This concludes our look at how JCPenney creates their Foundry Big & Tall line specifically with bigger bodies in mind. Watch Part 1 and Part 2, then be sure to subscribe to the Chubstr Youtube Channel so you find about the next episode of our Behind the Brand series, coming soon!

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