Chubstr Behind the Brand: JCPenney Part 1

Behind the Brand: JCPenney Foundry Big & Tall Part 1

Most companies designing big & tall clothing are not doing it with bigger bodies in mind. In the first part of our 3 part series premiere of Behind the Brand, I travel to JCPenney Headquarters in Plano, Texas to learn how they put together the new Foundry Big & Tall Supply Company collection for fall.

Watch all 3 episodes of Behind the Brand here!

The Idea Behind the Brand

I sit down with members of the JCPenney Foundry team to find out where they got the inspiration for the fall big and tall line. We talk about fit, creating the designs and how the each member of the team approaches the unique challenge of designing for “nontraditional” bodies.

JCPenney Headquarters

From Idea to Design

We also get to see how initial sketches turn into finished designs that are sent off to become samples that will be modified for an even better fit. You’ll start to understand how the Foundry Big & tall Supply Company’s fall collection puts more focus on interesting prints and modern fits than ever before.

Next Week: See the Samples on Big & Tall Fit Models!

Check next Thursday, September 20th when we get to see the fall samples on actual big and tall fit models. The Foundry design team will take us through the process of getting the sizing exactly right and making sure their clothes work with you when you’re out and about in the world.

Subscribe to get all future episodes of Behind the Brand, as well as all the other shows we’ve got coming up soon. 

Shop the Foundry Fall Collection for Yourself

The Foundry Big & Tall Supply Company fall collection is available in stores and online at You’ll find shirts, pants, coats, and jackets in sizes to 6XL that are perfect for big guys for fall. Click the link above to find some new favorites of your own

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