Bruce Sturgell Plus Size Male Model DXL

Look Who’s in DXL’s New Fall Campaign

The DXL fall 2019 campaign is out online and in stores and guess who got to be part of it? Me! There’s a short and wide guy featured in big & tall marketing, which isn’t something you see every day. Photos are up on the DXL website, their Facebook page, AND in the front window of their stores across the country.

DXL Fall 2019 Bruce Sturgell Big & Tall Model

We shot the campaign surrounded by amazing mountain views at a ranch in central Idaho. I worked with the crew at DXL and models Eric Wallace and Josh Dye. If you’re not following these guys on Instagram, you should be: @polymathicwallace and @joshdye57. It was a fun working and learning experience. Keep an eye out for a behind-the-scenes video in the next few weeks!

Bruce Sturgell Plus Size Male Model

Back when I started Chubstr, there wasn’t much out there in terms of positive representation of bigger body types. There absolutely wasn’t anyone who looked like me being featured in fashion and apparel ad campaigns in the U.S. In the past few years, we’ve seen progress, with more realistic plus size male models being featured in stores and online. This is a trend I think we’ll see continue.

Like the looks you see in the campaigns? Head over to to shop them for yourself and amp up your style for fall. Shop over 200 styles of jeans and a ton of shirts and outerwear just for fall. If you haven’t looked at the retailer in a while, they’re offering a variety of styles with sizes to 8XL and prices from around $10. Take a look and see for yourself!

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