Believe it or not, the U.S. isn’t the only country with a growing big & tall industry. Germany has been at the forefront of plus size men’s apparel arguably longer than America. Hirmer Big & Tall seems to be the German equivalent of DXL, with locations across the country and clothing sizes to 8X.

NEW ARRIVALS: See what’s new with sizes to 8X in the Chubstr Shop!

Chubstr reader Oliver sent us this video, featuring Hirmer’s latest ad campaign. In it, you’ll see a man of size dancing, landscaping and doing yoga in a variety of settings. It’s fun, lighthearted and apparently being shown on TVs across Germany. Check it out for yourself above.