Believe it or not, the U.S. isn’t the only country with a growing big & tall industry. Germany has been at the forefront of plus size men’s apparel arguably longer than America. Hirmer Big & Tall seems to be the German equivalent of DXL, with locations across the country and clothing sizes to 8X.
Chubstr reader Oliver sent us this video, featuring Hirmer’s latest ad campaign. In it, you’ll see a man of size dancing, landscaping and doing yoga in a variety of settings. It’s fun, lighthearted and apparently being shown on TVs across Germany. Check it out for yourself above.