What it is: A vitamin A-powered facial moisturizer. Who it’s for: All skin types. What it does: It helps to firm skin, diminish the appearance of wrinkles and maintain skin’s elasticity. How to use: Cleanse and tone your skin. Apply a dime-sized amount to skin in a sweeping upward motion. Style Name: Anthony High Performance Vitamin A Hydration Lotion. Style Number: 123478. Available in stores.