Baxter of California Soft Water Pomade is a light-to-medium hold, water-based styling formula that spreads easily through hair to deliver control and natural, non-greasy shine. It rinses clean out of hair. All Baxter of California pomades can be mixed and matched to achieve a multitude of hair styles. How to use: Put a fingernail-sized amount of pomade into the palm of your hand and rub hands together to disperse. Apply evenly throughout damp or dry hair. Use more product for increased hold and style. Apply product to wet hair for more of a wet-look finish. Apply to dry hair for more of a natural look with less definition. Style Name: Baxter Of California Soft Water Pomade. Style Number: 859994. Available in stores.