The EveryMAN Project, Photographer Tarik Carroll’s visual conversation about diversity in male body image, is returning with a new campaign in the spring of 2024. The project, which originally launched in 2017 and serves as a platform for men to reflect and share their thoughts on body image, is seeking models for an April photoshoot.
It’s 2024, and men are still not encouraged to talk about the way they feel about their bodies. Pop culture worships a specific unattainable body type, and the EveryMAN Project wants to push back against that by showing a variety of men with different body types in a positive light. The campaign’s website lays out Carroll’s mission more specifically:
This project is geared towards creating a safe space that I hope will serve to liberate men worldwide from self hate. I want to challenge society’s obsession with hyper masculinity and perfection by capturing men from all backgrounds, orientations, gender identifications, personal classifications, races and colors. This is a call to all. This is a visual conversation about inclusion and diversity which I intend to translate into an actual conversation about the positivity that begins within.
According to Carroll, the return of EveryMAN was a long time coming. “I originally planned to return to shooting campaigns for EveryMAN in 2020, but COVID hit us and our families hard – mentally, spiritually, physically, energetically, and financially.”
“We needed some time for self-care, healing, and re-calibration,” Carroll continued. “We’ve done a few smaller-scale shoots since, but we are back – recharged, inspired, and excited to continue the visual conversation we started in 2017.”
Earlier this week, Carroll and the EveryMan Project Instagram accounts announced its return and a casting call for new talent for the upcoming shoot in New York City. Interested aspiring models can apply via the form found at this link. To be considered, applicants should be prepared to share 2-3 photos of themselves, a link to their Instagram profile, and measurements.
Follow the EveryMAN project on Instagram or visit the website by clicking here.
