There are a lot of men’s grooming lines out there, but there aren’t many that put much of thought into the presentation or craftsmanship of their product. Enter Brooklyn Grooming – an all-natural and handmade men’s grooming line founded by Mckenzie Santiago and Alfredo Catedral. The line offers natural products with an old school feel, products like pomade, mustache wax, shave oil, and beard oil. Read our interview with Mckenzie and find out what we thought about the Brooklyn Grooming beard oil after a two week test by reading below.
How did Brooklyn Grooming get its start?
I had previously owned a line called Pretty Monsters, it had a similar concept and values but was geared mainly towards women. The line was pretty masculine and naturally things shifted towards mens products. I had a mustache wax and tattoo balm that sold very well. I had such a great time creating and making men’s stuff that I decided to make a separate line for men.
I immediately researched men’s grooming and found that there weren’t enough products that weren’t heavily composed of chemicals and synthetics. Alot of the products smelled soapy and perfumey, and I felt that most men wanted to smell like men. What I mean by this is men like simple masculine smells that mimic things like wood or tobacco.
Bruce’s take: I spent two weeks using the Williamsburg Whiskers and the Red Hook Whiskers beard oil, basically alternating between the two every few days. Both of these contain jojoba oil, which helps make your beard softer and fuller. I noticed a difference in my beard after the first week. Be sure to follow the directions on the site, which tell you to use a drop of oil, and no more – if you use too much, you’ll have an oily, glowing beard, and that’s probably not the look you’re going for. Which one was my favorite? I’d have to go with the Williamsburg for the woody, earthy smell it gives off. Regardless which scent you choose, I don’t think you can go wrong with a product Brooklyn Grooming.
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