A few weeks ago we told you about Jack Threads, a daily deals site just for men and as it turns out, many online retailers are starting to recognize that women aren’t the only shoppers online. Gilt Groupe, a flash-sale site featuring designer fashions for men and women, recently announced plans to launch a new site that’s just for men.
The site, a division of Gilt Men, is called Men’s Full Price and the company expects to launch it in early July. Yes, you read that right. Men’s Full Price won’t be featuring deep discounts or sales on men’s clothing. Gilt is confident that men will buy at full price. They say menswear sales are a “material” part of their business and make a point to note that their current men’s store members are highly engaged and interactive within the Gilt Man community.
Men’s Full Price is yet another in a growing list of sites catering to men and seems to be an indication that the retail, or at least e-tail, industry is taking note of the growing interest in fashion among men. And we’ll be the first to admit, we’re thrilled to see a renewed interest in stylish menswear and accessories available online.
But we’re curious, how likely are you to buy from a site without a sale incentive? Is price a major factor in your online buying decisions? Let us know in the comments below.
